Branding for your new business

Just getting started and need a logo and branding that will attract your ideal customers? Every thriving business starts somewhere, and this is your moment!

With over a decade of experience, I help new small business owners bring their vision to life with branding that’s clear, confident, and made to connect. You deserve to show up with a look that feels aligned and attracts the people you’re here to serve. I’m here to guide you every step of the way.

Let’s build something beautiful—right from the start!

SEE PLANS

Choose the package that’s right for you.

To get started, book a 15-minute consultation to discuss your project.

book a call

Brand Starter

✸ Research & Moodboards 
✸ Initial Logo designs: 2-3 unique concepts
✸ 3 rounds of revisions on 1 chosen concept
✸ Secondary Logo and Browser Icon 
✸ Mini Brand Guide (4-5 pages)
✸ Bonus: Business Card Design

Investment: $2,195

Brand Site & Starter

✸ Everything in the Brand Starter
✸ Custom Squarespace website design
✸ Website setup & domain transfer
✸ Homepage + 5 additional pages
✸ 1-hour training session to teach you
how to update your site

Investment: $4,995

Brand Starter Process

  • We'll meet to define your goals, review your creative preferences, and create a unique plan for your project.

  • Before I start creating logo concepts, I'll provide you with a series of mood boards to help establish a tone and direction for the logo design based on our Kick-off Call discussion.

    I also conduct research into your client’s industry so we can review what their competitors are doing. This is helpful to know how to stand out from the crowd. The moodboards will reflect this industry research and any additional research you share with me. 

    Furthermore, this part of the process helps break down the really big decision of deciding on a logo into a series of smaller decisions. For instance, if we can make some general decisions on goals, tone, colors, typography before we even get to the point of reviewing logo options, so choosing a final logo feels more like the logical final step rather than a big scary decision. 

  • I create a number of options before settling on 2–3 concepts to show you. 

    The number of variations isn’t set in stone because I only want to share options that I feel 100% confident that will be a great choice for the brand. It’s my job to bring you a few options that are backed in research that will work well for your brand.

  • I have a set number of revisions (3) because it helps lead to a final decision. Design is an iterative process, but nobody wants those iterations to go on forever. At this point in the process, we will have done a lot of work to help us arrive at these logo concepts. So in the revision stages, we will have extensive discussions to reveal what is and isn’t working before I refine a final concept. 

  • After the final concept is chosen, I will provide the logo (or begin the additional deliverables as applicable). On delivery, I present the logo in all necessary formats and file types needed to use it wherever needed. I also provide some education on how to use each of the file types. This is also where I’ll create a brand guide that includes your logos, colors, typography, and any additional assets. 

Squarespace Design Process

  • ✸ Website Plan & Goals
    ✸ Current Website Audit, if applicable
    ✸ Site Map Definition, up to 5 pages
    ✸ Website Copy (client provides, or optional add on service)

  • ✸ Squarespace setup
    ✸ Homepage design
    ✸ Subpages design (once homepage is approved
    ✸ Review, Revise and approve designs

  • ✸ Domain purchase or transfer
    ✸ Website testing and finalize
    ✸ Launch day!
    ✸ 1-hour training session to show you the ropes!

Meet Your Designer

Hi, I’m Krista! With over a decade of experience, I bring a wealth of design expertise to the table. From global brands to small businesses, I've helped countless clients achieve their branding goals. As a creative with diverse skill sets – spanning from branding, marketing, to illustration and web/email design – I'm the partner you want to have on your team.

 ★ ★ ★ ★ ★

Kind Words from Happy Clients

Testimonials

“Krista’s design sense is impeccable, and she has a unique ability to infuse the feeling of the brand into the visuals she creates. Her work ethic is strong: she communicates clearly and honestly and delivers on time (or before). I will continue working with her on future projects!”

Devin Bramhall, CEO

“Krista Elvey is certified bonafide. I was in desperate need of a brand designer & illustrator to gut-renovate my marketing collateral and not only was the process seamless and simple, Krista delivered above expectations. She is an exceptional creative and I would not hesitate to work with her again. And I plan to send every referral her way because she's THAT GOOD.”

Felicia C. Sullivan, Brand Strategist & Storyteller

“Krista was a pleasure to work with, bringing the perfect mix of design and tech expertise to our project. I was able to provide her basic direction that she was able to creatively run with and bring to life in a manner that nearly perfectly met our vision. Further, Krista’s professionalism, responsiveness, and overall diligence allowed us to meet our aggressive timeline for launching our website. We have since engaged her for more projects and look forward to working with her again.”

Kristin Schneider, Communications Director

“Working with Krista has been a pleasure! She helped us navigate a rebranding of our non-profit, and during the process we discovered what was truly important to us about our brand. It was an eye-opening experience. Krista really went above and beyond our highest expectations in working with us on this project.”

Allison Paradise | CEO

“We love working with Krista! She is incredibly professional and creative. Her exceptional design skills have made our clients extremely happy. Her attention to detail is like none other and we couldn’t recommend her enough.”

Graziana Mirabile | Director of Production

“Working with Krista has been truly phenomenal! If you’re looking for a designer who can translate amorphous ideas into stunning visuals that reflects your intentions, Krista should be your first thought. She’s easy to work with, creative, inventive and delivers beautiful designs consistently! Hire her.”

Anna Roberts | Director of Brand Marketing

“Krista has been a tremendous asset to our design offerings at Green Apple Strategy. She’s incredibly reliable, a great communicator, and a joy to work with! I always have full confidence that her work will be top-notch! ”

Jamie Cox | Creative Brand Director

“I feel like Krista really saw me - and now my brand package and website reflects exactly who I am as a coach and business owner. In working with Krista, you can expect top-notch professionalism, a sincere curiosity and passion towards your brand, and a creative strategy that not only looks great, but feels true to you. I can’t recommend her enough!”

Marina Lvova, Director of Client Engagement & Executive Coach

“Krista has a clear vision and critical perspective on how to deliver engaging visual experiences to diverse audiences. She always seeks to be in touch with the user’s experience.”

Marisa Hagney | Board Member, Design In Public

“Krista has a unique ability to showcase a brand through captivating messaging and beautiful graphics, all while staying in-the-know on current trends that will amplify your story. She also can easily take a complex message and make it palatable and digestible for wide adoption.”

Joanna Gangi | Director of Communications

“Krista demystifies the creative process. She took the time to understand my needs, and then translated them into a comprehensive and visually compelling communications strategy. That was step one. Subsequently, Krista provided me with the tools, templates, and knowledge I needed to manage my own workflow more effectively.”

Sam Wright | Sustainability Director

“Krista has the incredible ability to take abstract concepts and translate them into meaningful visualizations. I would not hesitant to recommend her to my colleagues.”

Elayne Vlahaki | President & Principal Consultant

“Krista played a key role in shaping our brand. Not only a talented designer, Krista also brings a great deal of professionalism as well as kindness to her work. A pleasure to work with, I knew I could count on her to get things done as well as proactively offer support during crunch time. For all these reasons, she has become invaluable to the organization. I would recommend Krista to any potential clients.”

Marina Snyder | Marketing Designer

“I had the great fortune of working with Krista on our recent launch of food products. Professional, creative and strategic are a few ways to describe Krista and her amazing work and capabilities. Her work was thoughtful and forward-thinking (so much talent!), bringing our vision to life. Thank you, Krista! ”

Christine Farkas | Director of Culinary Innovation

FAQ

FAQ

  • I am skilled in many areas of design, get in touch to discuss your specific needs and I’ll let you know if we might be a good fit. Here are some examples:

    You’re a coach or other service provider, I could help you with your brand guidelines, design your online course materials, e-books, design workbooks or presentation decks, emails, sales pages, social media assets, and much more!

    You’re an e-commerce/DTC business, I could help you design emails, update your website design and product images, create and maintain brand guidelines, create social media assets and ads, design product packaging or packaging materials, and much more!

    You’re a non-profit organization, I could help design your website, brand guidelines, emails, event materials, grant proposals, social media assets, educational/presentation materials, and much more!

  • For project rates, you'll pay a 50% deposit to secure your spot and 50% upon final approval of the design. I'm open to custom payment plans as well so reach out if interested.

    For retainer services, you’ll pay the first month up front to secure your spot, then you’ll receive an invoice at the end of each proceeding month, which is due on receipt.

  • Yes, my design services are Work for Hire so you'll retain full rights to the work once the project is completed.

  • Bank transfer is the preferred method, but if you would like to pay by credit card, you can do so but with a 3% fee on the invoice total.

  • Great question! I am also located in Canada, so your invoices will be converted to CAD (at the current exchange rate) and HST will be added to the final invoice amount.

  • Of course! Send me an email at krista@kristaelvey.com and tell me about your design needs!

  • Currently, I'm only offering Squarespace website design services.