Hi, I’m Krista 👋 Brand designer, marketer, and go-to collaborator for growing, purpose-driven brands.

With nearly two decades of experience, I’ve helped large companies and startups alike bring their creative ideas to life. I combine branding, design, and marketing strategy to help you grow intentionally.

I’m just as comfortable sketching packaging concepts as I am optimizing a product page for conversion, and I’m here to help your brand not only look good, but connect with your people.

Capabilities

  • — Social, email, and ad graphics
    — Packaging, signage, and print
    — Website assets and sales/landing pages
    — Course materials & guides
    — Sales & pitch decks
    — Custom illustrations
    — Brand kits & templates

  •  — Brand refresh or visual identity updates
    — Sales and landing page design
    — Launch asset design
    — Email campaigns & automation flows
    — Creative audits with data-backed suggestions

  •  — Creative prioritization
    — Design system setup & workflow guidance
    — Expert reviews of ongoing brand work
    — Support for growing internal teams

I also love plants.

I’m also a Master Gardener and horticulturist, so I combined my passions of plants and design to build Plantkyn.

Plantkyn is what I wished I had when I was a beginner plant person: A friendly and comprehensive resource that helps me grow and encourages curiosity and enthusiasm.