The Gardner School
Scope:
Multiple Cross-Channel Campaigns
Role:
Campaign Design, Marketing Design, Art Direction, Illustration
Deliverables:
Campaign Toolkits, Print & Web Ads, Social Media Graphics, Event Graphics
Tools
Illustrator, Photoshop, InDesign, Canva
I developed a series of campaigns that spanned email, social media, web, print, and in-person event displays—ensuring The Gardner School presented a polished, unified voice across every parent touchpoint.
The Gardner School is a network of private preschools focused on providing a premier early-education experience. Their marketing team needed cohesive campaigns that could scale across multiple locations and channels—resonating with parents while staying true to the school’s polished, welcoming brand.
Approach
Campaign Strategy
Partnered with the marketing team to translate school initiatives (enrollment drives, seasonal events, parent resources) into multi-channel campaigns.
Design & Adaptation
Built flexible templates and graphics that could be applied seamlessly across email, social, web, print, and on-site signage.
Collaboration & Iteration
Coordinated with in-house teams to refine messaging and ensure each campaign aligned with both brand guidelines and local needs.
Solution
Unified visual campaigns: Cohesive look-and-feel across email, social, print, and event collateral.
Scalable assets: Campaign kits with adaptable layouts for different campuses and marketing channels.
Engaging parent-facing design: Friendly, professional graphics that communicated trust, quality, and warmth.
Cross-channel consistency: Ensured parents had a seamless brand experience from inbox to open house.
Results
Delivered campaigns that elevated the brand’s professionalism and polish.
Supported enrollment and event turnout with clear, consistent marketing.
Reduced internal design lift by providing adaptable, ready-to-use campaign kits.
Strengthened The Gardner School’s reputation as a premium early education provider through cohesive, reliable messaging.
