Venn
Role:
Email Design & Illustration
Deliverables:
HubSpot email templates
Tools
Figma, HubSpot, Illustrator
Venn helps property managers deliver seamless resident experiences through its SaaS platform. Their move-in emails, however, were inconsistent, time-consuming to produce, and often left residents unsure how to get started with the Venn app.
I collaborated with their marketing team to design a move-in journey email flow that gave them flexibility to launch campaigns quickly while keeping every message on-brand. The templates were tested and optimized across devices and scaled across multiple partners and buildings, cutting design-to-publish time significantly.
Approach
Audit & Strategy
Reviewed existing emails, performance data, and resident engagement.
Design & Iteration
Built flexible layouts and custom illustrations, refining with stakeholder feedback.
Build & Handoff
Developed final templates in HubSpot and provided clear guidelines so the team could update easily.
Solution
Modular, responsive templates that adapt to each partner.
Consistent branding in color, typography, and imagery.
Clear hierarchy and UX patterns for readability and engagement.
Results
Faster campaign launches with less effort.
Stronger, more consistent brand presence across properties.
Clearer, friendlier communications for new residents.
