Living Future Institute Website Redesign
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Scope of Work
Project Management
UX/UI Design
Brand Strategy
The Living Future Institute (ILFI) is a hub for visionary programs. The NGO operates over a dozen programs that are focused on creating healthy buildings and inclusive communities.
I was the project manager for this year-long project, and I also worked on the user experience design and brand strategy. Working with Wildern, along with the internal Communications/Technology teams, we successfully created a beautiful and informative site that is tailored to the NGO’s diverse audience.
Improving user experience was the main goal of the site redesign, but the secondary goal was to bring the NGO’s visually-compelling brand to life in a fresh new user interface. We began the process by interviewing existing users and ultimately crafting 8 separate personas to guide us in creating the site’s new user interface and updated copy.
Process Notes
The Living Future Institute administers a suite of certification programs around the built environment, so the new site needed to house a wide range of content in addition to extensive and complex databases. Users need to be able to move seamlessly through a member dashboard as well as access case studies, product databases and additional documents throughout the site.
We substantially reorganized the sitemap based on the hierarchy of information that users needed to access. We also rewrote the copy site-wide, and turned the homepage into a visual story in order to communicate the organization’s overall mission while also presenting the full suite of programs and services.
A notable part of the redesign was finding a way to bring easier access to the many case studies for each of the programs. Each program at ILFI has a number of case studies, which were some of the most viewed (but difficult to find) pages on the existing site. We also created unique filters for each case study type to help users quickly find the information they need.
