Plantkyn

Scope & Role:

Brand Identity, Brand Strategy, Website Development, Email Design, Marketing Funnel Development

Deliverables:

Brand Guide, Shopify Website, Klaviyo Templates & Welcome Flow

Tools

Illustrator, Photoshop, InDesign, Shopify, Klaviyo

I designed and launched Plantkyn’s e-commerce site, blog, and lead-generation funnel. With a focus on clarity and storytelling, the site guides beginners from discovering plant care resources to purchasing tailored Care Guides and joining the email community.

Plantkyn is a houseplant education brand I created to help beginner plant parents feel confident and supported. The goal was to design an e-commerce website that felt approachable and playful, while also functioning as a conversion-driven platform with a clear path from discovery to purchase.

Approach

Research & Strategy

Studied e-commerce benchmarks, beginner plant parent pain points (including interviews), and SEO opportunities to shape site structure and funnel flow.

UX & Design

Developed wireframes and final designs with an emphasis on storytelling, clear CTAs, and easy navigation for beginner plant people and gift givers.

Implementation & Optimization

Built the site on Shopify, integrated Klaviyo for email capture/flows, and optimized the blog for SEO and readability.

Solution

  • Conversion-Focused Homepage: Clear, friendly headline, guided product navigation, and social proof elements.

  • Educational Blog Hub: SEO-optimized articles that connect directly to relevant products.

  • Lead-Gen Funnel – Free “What’s Wrong With My Plant?” guide + automated email welcome sequence to nurture subscribers.

  • Seamless E-commerce UX – Simplified product pages and checkout process to reduce friction.

Results

  • Launched a fully functional Shopify site that feels both professional and approachable.

  • Built a funnel that attracts new subscribers and converts them into customers.

  • Created a digital home for Plantkyn that scales with future product lines and seasonal campaigns.

  • Demonstrated how storytelling, design, and strategy work together to grow an e-commerce brand.

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