My Green Lab
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Scope of Work
Brand Refresh & Logo Design
Brand Guidelines
Collateral Design
My Green Lab is an environmental NGO that aims to marry sustainability with science. By simply introducing a new perspective and providing education, My Green Lab has helped tens of thousands of people make a positive change to their work and create a culture of sustainability in labs around the world.
I was brought on board to help create a compelling and consistent visual aesthetic for their brand. They wanted to take their logo and brand to the next level, while maintaining a similar look to what they already had.
Solution
I worked closely with their CEO and team to refresh their logo and marks, update their brand guide, and nail an overall level of consistency moving forward. I also provided Brand Strategy consulting and developed marketing materials and a sponsorship guide to help land sponsors in the future.
