HGTV’s Tarek El Moussa

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Scope of Work

Brand Identity Design

Logo Design

Collateral Design

Social Media Templates

E-Book Design

Design Challenge

HGTV’s Flip or Flop host Tarek El Moussa was looking to expand and develop his personal brand outside of his role on the show. I worked with Tarek’s team to develop a logo, brand guidelines, and series of e-books and social media templates. Tarek is most well-known as the costar of Flip or Flop, so he was working to expand his brand and cater to his large social media following.

Solution

I worked closely with Tarek’s team to produce a cohesive visual identity across all brand touch points. We developed final designs that were authentically Tarek but also appealed to his current audience as well as the other demographics he was looking to reach.